In today’s digital age, video marketing has become the go-to for successful marketing campaigns. Now, businesses of all sizes and industries are using custom video brochures to reach out to patients and engage with them in a personal and interactive manner.
Creating and sending custom video brochures to your patients can be an effective way to engage with them and provide essential information about your services. Here's our article that you can check out about uploading and sending brochures.
How to create and send custom video brochures to your patients:
1. Choose a Video Hosting Platform
The first step is to choose a video hosting platform that suits your needs. Popular options include YouTube, Vimeo, and Wistia. You can also host the video on your own website.
2. Design the Video
Once you have selected your platform, you can design your video. The content of the video can vary and can be about anything you want, not just treatments and procedures. You can use other resources, such as videos created by big pharma companies available online.
3. Design the Thumbnail
Design an eye-catching thumbnail that accurately represents the video’s content and is relevant to the target audience. This can help attract patients to click on the video.
We created several customizable thumbnail templates (PSD format). You can find them at the bottom of this article. Feel free to download and customize them in Photoshop or a similar editing tool in order to personalize your video thumbnail.
Once you have selected your video and thumbnail, you can add a new brochure by going to the menu > Record settings > Treatment & products > Brochures. Here, you can enter the name, link to the video, and thumbnail for the brochure.
We'll be using one of the thumbnails provided below and this is an example of how an email would look with this thumbnail.
Note: You can also change the template for brochures over here if you wish to change the text in the email.
• While there is no limit to the number of video brochures you can send in an email, we recommend using a maximum of three videos per email.
• You can also use video brochures to send monthly promotional videos to your patients.
• You can set up your video brochures to be sent automatically with each booking confirmation of your preferred category. To learn how to do this, check out our article on how to send your video brochures by default.